Building a Brand for BESONDERS Hamburg
For the company BESONDERS Hamburg, I developed a comprehensive brand identity – including color palette, typography, and a distinctive visual language of shapes and imagery.
In addition, I’ve been creating posters and flyers for the BESONDERS market for several years. This popular food, design, and handmade market takes place twice a year in Hamburg and attracts up to 3,000 visitors per event. To support promotion and strengthen the brand’s visual presence, I design social media content tailored for Instagram, Facebook, and Eventbrite.
The brand identity extends into apparel as well: I created T-shirts and sweatshirts for the market team to wear during events – adding a personal and recognizable touch.
The BESONDERS online shop, which I also designed, is presented as a separate project in this portfolio. View Project
I defined the brand’s color palette and developed the signature confetti shapes that serve as a key visual identity element. The typographic system includes two fonts: IvyMode for headlines and Futura PT for body text – creating a balance between playful elegance and clarity.
A selection of posters designed to promote the BESONDERS market, along with my initial design sketches. The posters are displayed across Hamburg and the surrounding area – bringing the brand’s playful and bold visual language into public space.
A selection of flyers created to accompany the poster campaign for the BESONDERS market. Designed in the same visual language, the flyers extend the brand’s presence into hands-on, take-home formats.
A selection of Instagram posts created for the BESONDERS market account. The designs are also adapted for use in Stories, as well as on Facebook and Eventbrite – ensuring a cohesive visual presence across all platforms.
